Sunday, July 2, 2023

SNHU BUS 400 Blog 1-2

 

Greetings!

Chewy Inc. is a renowned e-commerce company that specializes in providing pet food, supplies, and medications to pet owners across the United States. As one of the largest online retailers in the pet industry, Chewy Inc. has established itself as a go-to destination for pet owners seeking convenience, quality, and exceptional customer service. Our company’s main business revolves around creating a seamless and personalized shopping experience for pet owners, ensuring that they have access to a wide range of products for their furry companions. We offer an extensive selection of pet food brands, including both popular and niche options, making it easy for customers to find the perfect fit for their pets' dietary needs. In addition to food, we also deliver a diverse range of pet supplies, such as toys, bedding, grooming products, and more. By providing a one-stop-shop for all pet-related needs, we can save our customers the time and effort required to visit multiple stores or browse through various websites. Furthermore, the company's commitment to exceptional customer service sets it apart from its competitors. Chewy Inc. understands the emotional bond between pets and their owners and strives to deliver a personalized and caring experience. Overall, we deliver immense value to our customers by offering convenience, a vast selection of products, and exceptional customer service, making the lives of pet owners easier and more enjoyable (Financials,n.d.).

I am happy to report that in our last quarter, that ended on April 30, 2023, we had $2.785B revenue, which is a 14.67% increase year over year, this is in addition to a 13.84% increase for our twelve-month report, where we earned $10.455B in revenue. At the end of 2022, we had a 24.41% increase in revenue from 2021, and at current we have a 13.59% increase from 2022 (Chewy revenue 2019-2023: Chwy).  

A key strength we have at Chewy Inc. is in our marketing, which has been a huge part of our success. To look into new endeavors, we heavily rely on marketing to promote our product and service, and while we do have success in online and TV ads, our biggest promotors come from word of mouth. This in conjunction with the variety of products in our online store, that limits our customers from having to shop at a multitude of locations, our one stop shop approach has continued to propel us in a successful direction. We rely on our customer experience, and it is a core strength, we feel our base of customers is extremely loyal, and we need to provide these loyal customers with a new experience in keeping with our successful brand. We feel when offering this new service, because of our customer satisfaction, and our high level of commitment to deliver upstanding quality to our customers, we will be able to make it just as successful as our online business (Marketline, 2023).

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Given the privilege to be promoted to the position of Chief Innovation Officer (CIO) of Chewy, Inc., I am proud to announce that the time has come for us to reach above and beyond our online service. We want to continue to bring the great brand we offer, and to do so we are expanding into the realm of pet grooming and lodging facilities! With the great feedback provided by our customers one of the key conversations that routinely came up was how important our in-person interactions are. Due to this facet, we are going to begin making brick and mortar locations, a keeping with our best practice of providing service for our furry friends and their families.

It should come as no surprise that our customers truly love their pets, and they know what is best for them. This is exactly what we strive to do, is allow our customers to pamper their pets and cater to their needs, and when our new facilities are introduced, we will deliver on that. In the works for these new facilities are flexibility in booking “spa-cations”, addition of self-service washing stations, availability of lodging, with state-of-the-art play centers, and luxurious boarding, because our furry friends deserve only the best. With this new offering, your pets will be met with an onsite personal chef, state of the art play centers, the best grooming standards, and a great place for them to relax! This is only the beginning, and we will continue to build and expand to meet our customers and their pets.

Provided on research gathered by our trusted advisors at Forbes, 66% of U.S. households have a pet, where 85% of dog owners and 76% of cat owners, consider their companions to be a member of the family.  They estimated that Americans spent nearly $136.8 billion on their pets, which is up 10.68% from 2021 and on average these owners are spending $730 to take care of their pets (Megna, 2023). This means we must deliver and the call to change is necessary, as the pet grooming industry captures the 9.6% compound annual growth rate, and with Chewy Inc already offering an online sales channel, diversifying ourselves to allow operations through offline sales channels will be beneficial (Pet grooming market, n.d.).

 

Sincerely,

Scott Leishman
Scott Leishman
Chief Innovation Officer (Chewy Inc.)

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References

Chewy revenue 2019-2023: Chwy. Macrotrends. (n.d.). https://www.macrotrends.net/stocks/charts/CHWY/chewy/revenue

Financials. Chewy, Inc. - Financials. (n.d.). https://investor.chewy.com/financials/annual-reports/default.aspx

Marketline. (2023, June 28). SWOT Analysis Chewy. https://advantage-marketline-com.ezproxy.snhu.edu/Company/Summary/chewy-inc_3258785

Megna, M. (2023, June 21). Pet ownership statistics 2023. Forbes. https://www.forbes.com/advisor/pet-insurance/pet-ownership-statistics/#:~:text=Pet%20Ownership%20in%20the%20U.S.%20at%20a%20Glance,%2825%25%29%20and%20baby%20boomers%20%2824%25%29.%20%5B1%5D%20More%20items

Pet grooming market. Future Market Insights. (n.d.). https://www.futuremarketinsights.com/reports/pet-grooming-market

 

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